Who are the Millennials?
I am a millennial. And I see firsthand how the way that the Planet Fitness Jupiter industry has developed has changed the way folks are getting fit. In the gymnasium, the “gym” aspect is just the beginning. In the future, the gymnasium will be the place where you go to get fit, to be fit, and to be fit.
There is a lot of talk about how millennials are changing the fitness industry. The way that we perceive how people are getting fit is changing more than any other aspect. Millennials are not just getting fit. They are getting fit in an entirely different way.
The concept of a “Fit” consumer is actually a concept that has had its own evolution. In the ‘60s, the idea was that the fitness industry was mainly a “dirtbag” industry. This meant that people were not getting fit in a gymnasium. Now, the idea is that people are not getting fit in a gymnasium because they are not actually getting fit. They are getting fit in the gymnasium without actually getting fit.
The idea of Fit consumers is the same as your average computer user. The difference is that, in the 60s, the idea was that a computer user was someone who would be going to a gym to get fit. Now, the idea is that a Fit consumer is someone who is going to a gym not to get fit. But to get fit. It’s a much more focused concept. And seems to be gaining traction as more people find themselves in the fitness industry.
Millennials are clearly disrupting the fitness industry. They have made it clear they have no interest in the traditional fitness industry. And they are in charge of running it.
What if you’re a fitness fan?
If you’re a Fit fan and you’ve been around awhile, you know the old adage that “all you got to do is sit down and put your feet up.” For the past few years, we’ve seen this same mentality take hold in a lot of other industries, from medicine to sports.
It’s obvious that Millennials are going to become a force to be reckoned with. At one point, they were the most popular demographic in the country for health insurance plans. They also outpaced the baby boomers by a considerable amount.
So they will probably have a major role to play in keeping the health insurance industry thriving. In addition, they might be the future of the retail industry, as well, with all of their buying power.
As a consumer, I don’t want to be the only one who doesn’t need more fitness equipment. But I also don’t want it to be expensive. The problem becomes when you can’t afford the equipment because you are poor.
The solution is to take advantage of the fact that the economy is going to be more and more based on technology. And that is going to make everyone more mobile.
You might be thinking that the insurance industry is a natural fit for this. But before you start saying that, remember that the retail industry is a natural fit for the same thing. Companies like Amazon are already working on selling fitness equipment online. So while the insurance industry might be the most profitable, it isn’t the only industry with a technology-based future.
Well, I just love how the media keeps reminding us that the next wave of technology is going to be so disruptive and that it will be so much more convenient than ever. We keep being reminded about the way in which technology makes people more mobile, more connected, and more productive. There is a great quote by former Facebook employee and COO, Michael Arrington saying that when it comes to technology, you dont need to buy it, you just need to use it.